Another Great Option from Google

One day, we’re all going to work for Google. They’ll own everything.
If GMDesk wasn’t enough for you, one of their other latest endeavors is Knol, which is sort of a hybrid between a blog, Wikipedia, Facebook and About. You can become an expert on a topic (About) by writing authoritatively on a topic (blog), [...]

More Insights on Fantasy Sports

In one of my earlier posts, I mentioned the marketing goldmine that is fantasy sports. As proof that I do not preach onto marketers that which is not true, I offer you this post from ESPN the Magazine about the goldmine that is fantasy sports.
From the article:
“Fantasy sports players consume the most media,” he [...]

As for Michael Phelps…

…see, it’s starting. We’ll be over-Phelpsed in no time.

The O(ver)lympics

Geez, finally, the Phelpslympics are over. I can only watch so many butterfly heats, 3.1-difficulty dives, volleyball spikes, ribbon dances and 30-point basketball blowouts before it gets just a tad uninteresting.
Yet from a marketing standpoint, there are three cool things to take a good, long look at. One is which of the big medal winners [...]

This is “Your Brand Here”, and I Approved This Convention

As a marketer, clearly there are risks associated with taking a stance on political issues or candidates.
Yet, could it be that the conventions of both parties are the greatest untapped sponsorship opportunity in the world?!?!?!?
Imagine, tens of thousands of live attendees, and millions on TV, taking a good, long look as your brand logo is [...]

The Death of Boxing

It’s a bummer too, because I used to be its big fan.
And marketers used to be its best friend. Remember when boxing was big and popular (ok, try really hard…and if you’re younger than 25, go look it up)? The days when there were great boxers up and down the divisions. The [...]

CME Marketing

Ok, on the surface, this topic is slightly less interesting to the masses than, say, Michael Phelps, blogs, fantasy sports and other topics covered in my prior posts.
Yet it’s interesting in the sense that it’s an opportunity (and it’s one of my primary responsibilities in my current position). You see, it doesn’t take a [...]

The Goldmine that is Fantasy Sports

It’s amazing how the game of fantasy sports has changed.
When I first started playing online years ago, the applications were slow and cumbersome, and it was more chance than strategy.  It was mainly limited to the major sports. Some sites were flat-out not fun.  Once or twice, I dropped teams in the middle of [...]

The Science of Blogging

Is it actually a science, or an art? Definitely a little of both.
If you’re considering starting a blog, here’s a must-read to-do list from Seth Godin of things you need to do. Take a good, long look at it.
You may want to start a blog as part of a campaign or part of [...]

Do Your Customers Ever Take Time Off?

Well, yes, I’m sure they do. But do their opinions and experiences with your brand or products ever take extended time off? Would you know if they did?
That’s the challenge of the online space. If you have a retail store, you have posted hours (and sturdy door locks, not to mention a [...]

How Long Before Michael Phelps is Worth More Than the GDP of a Small Country?

My guess is about a week from now.
Get used to Micheal Phelps if you haven’t already had a good, long look, because we’ll be seeing him in alot of places, like…um, everywhere. This man, the face of 2008 Beijing Olympics, with the oodles of gold around his neck, is about be the spokesperson for [...]

Publishing Companies, Time to Believe in Marketing

Having spent slightly more than a decade in B2B publishing, I’ve taken a good, long look and can confirm (for whoever still needs it) that most publishing companies (i.e., 99.2%) are behind the curve in terms of marketing.  That is, in their recognition of, belief in, investment in, attention paid to, and general acknowledgement given to…marketing.  They [...]