Once Again Another Great Option From Google

The marketer’s best friend brings us yet another metric-centric marketing option worth a good, long look.
Last week Google and Bloomberg announced a deal that delivers Google TV ads to Bloomberg TV. Ok, big deal you say. Yes, they’ve already done this with NBC and Dish Network. Yet the interesting thing to emphasize [...]

This Blog Is Like Search Marketing

No, no, not because it gets no respect compared to other flashier blogs that reach the masses.
It’s like search marketing in the sense that at times it builds on others’ efforts and capitalizes on them. As this post from Search Insider points out:
…how could we let things get to a point where competitors are [...]

The Complicated World of SEO, Part 3

Still with me on this?
In addition to becoming familiar with the technical aspects of SEO (as described in my earlier two posts), you should hone up on building a basic framework on reporting and analysis of your SEO campaigns. You have to justify what you spend on some level, right?
Now, some of what’s discussed [...]

Again Another Great Option From Google

Yes, you guessed it, this is a continual theme.
At first glance, the still-being-developed Google Moderator tool is a blend of social media and social management, as it uses Digg-like ratings to locate and highlight questions or issues most important to a particular crowd, event, segment, etc.
Yet you can take a good, long look and see [...]

The Complicated World of SEO, Part 2

After reading my last post, you still ask “How is technical knowledge of SEO relevant to me as a marketer? Aren’t things like CAN-SPAM, email best practices, and everything else we need to more important?”
Well, face the music, slick. It is important to hone up on at least some of the inner workings [...]

The Complicated World of SEO

Now, I’m not any kind of authority on the technical side of SEO. I know what needs to be done from a marketing perspective, and work with technical experts who manage the actual keystrokes and code-building needed to make SEO work (God bless them, those techno-experts).
Yet much of the time, the technical aspects of [...]

Still Another Great Option From Google

Was just a matter of time…oops, I meant days…wasn’t it?
Well, the future owner of the entire world launched yet another breakthrough product today, this time partnering with T-Mobile. As the article mentions, the G1 is a total mobile-Web play by an as-of-today-pure-Web player. This surely holds tons of promise for marketers who have [...]

Can They Make Life for Marketers Any More Complicated?

Yeah, it’s a rhetorical question, I know. Of course they can, and they will. And by they, I mean spammers, legislators and lawyers. And let’s not forget lawyers. Oh, and did I also mention lawyers?
Ok, so we know spammers have pretty much ruined the pristine landscape of email for legitimate marketers. [...]

Blogs as a Marketing Tool, Part 2

Not too long ago, I pointed out the obvious that if you’re a marketer, you’re considering how to charge ahead and use a blog.
As a follow-up to that, in addition to taking a good, long look at the post from Mario Sundar on corporate blogging, take a look at this great post from Chris Brogan [...]

What’s Web 2.0?

How many times has that been uttered by some financial type in a B2B media company?
Well, probably alot more than at B2B marketers in general. Some really interesting posts in this Forrester article on how B2B marketers use social media. Less than 35% of all B2B marketers use blogs, online video, user-generated content [...]

Election ‘08 Marketing

Interested in what kind of spin Obama and McCain are using in their latest ads? Interested in some sassy commentary on the spin, the ads and the candidates? Then take a good, long look at the CampaignFreak site from MediaPost.
If nothing else, they have some bondage photos of Jessica Alba (no lie).

SEM — Eager Young Partner to Reluctant Old Advertising

One is shiny and new and all the kids love it. One is shiny and old and all the kids hate it. Yet they both make kids and their parents buy stuff and feel certain ways about certain brands.
Seach Insider posted a great article about the dynamic between SEM and advertising. Much [...]

Your Brand’s Face on Facebook

Make sure you give it the right makeup, or you won’t have a date to the dance.
Surely Facebook is still one of the hottest topics among marketers, as brands strive to engage the Facebook masses. Take a good, long look at this helpful article from Forrester on Facebook marketing options. It lays out [...]

Yet Another Great Option From Google

You’ll likely see that headline alot in this blog.  I mean, we all agree Google will eventually own everything and employ everyone in the workforce, right?
The latest, greatest feature from Google is (no, NOT Chrome…at least not yet) aggregated, digitized historial newspaper content from some of the most reputable newspapers. How is this cooler [...]

More on Michael Phelps…

“Attention marketers, it is quarter to 12, the seats on this bandwagon are closing in 15 minutes. If you’d like to hitch your ride, please contact your nearest Octagon representative immediately.”
Check out this Yahoo article on all the endorsements Michael Phelps has lined up. If you’re a marketer on a big brand, are [...]