More Reasons to Hone Your SEM Skills

Take a good, long look at David Carr’s article in New York Times about the continued decline of traditional media companies.
Companies from the Christian Science Monitor to the Los Angeles Times to the Tribune Company are hemmorrhaging people, dollars and advertisers. Of course, the reason is the shift of both consumers and ad dollars [...]

A Friendly Reminder

I pass it along to you because I just got it myself.  The reminder is to never, ever forget to talk to your customers.
And by “talk to” I mean ask questions and then listen.  Actually little talking involved on your part.
As marketers we spend alot of time talking to our customers.  Sending out materials, calling [...]

The Need for Green

No, I’m not talking about money. Of course we all need that.
I’m talking about “going green” with your marketing message. And it’s not just a fad. Many marketers are doing meaningful things not just by greening their messaging, but with actual green actions that provide a meaningful impact to business and the [...]

Forge Partnerships

As marketers, we focus most of our time on building relationships with our customers, since they of course are the lifeblood of our business (and our jobs).
Yet be sure that you take a good, long look at potential partnerships that ultimately could bring you closer to those customer relationships you need. We sometimes get [...]

Techno Babble

This post is related to marketing in the sense that there are alot of technology options brewing right now that focus on the mobile space. So this post from Mashable highlights a technology start-up that focuses on mobile delivery of rich media content.
Translation = savvy, shiny new content delivery means relevant, targeted new advertising [...]

Does Your Message Make Anyone Take Notice, Part 4

This post is less SEM-focused than the last few posts on this topic, yet in the interest of making people take notice of your message, if you’re targeting customers in big cities (or your a transit entity looking for additional revenue) take a good, long look at this huge opportunity from NYC Transit.
It’ll be interesting [...]

Does Your Message Make Anyone Take Notice, Part 3

If you think these ongoing posts favor SEM over other channels, it’s hard to argue its value and utility. Hell, it’s hard to argue the growing budget I’m dedicating to it. It’s such a challenge not just to find the right message to get people to take notice, but to find the right [...]

Don’t You Hate Those Pop-Up Ads?

Well, of course you do. We all do. Even if we use them. Sick them on other people, but stay away from us.
According to a recent study though, there are less people sick of over-content ads. Do you think that means you should go rushing back to dropping them on every [...]

Does Your Message Make Anybody Take Notice, Part 2

Just to expand slightly on the last post, here’s an interesting post from Search Insider on how we process all the different messages and information we’re bombarded with each day. And it’s just getting worse…now even YouTube is dipping into posting ads at the end of video clips. Granted it’s only on vids [...]

Does Your Message Make Anybody Take Notice?

Besides yourself, that is. We all think our own ads, materials and messages are the best thing ever.
Yet you need to bury that fondness for the spiffy copy you just wrote, and remain objective about every piece of marketing you put out there. Because it’s real tough to get noticed by customers, and [...]

Time to Get Cozy With Online Video, Part 2

When you take a good, long look at the following data, you may doubt the headline of the article.
Yet even though people who click on online video ad formats tend to be younger and lower income, accoring to a new iPerceptions study, there still holds promise for marketers.
One, this measures online video as an advertising [...]

Time to Get Cozy With Online Video

You may think it’s too far-fetched if you have a small budget or your tech-saaviness is towards the low-end of the spectrum, yet online video is worth a good, long look if you need to connect to customers (which of course you do).
A recent study from eMarketer and subsequent analysis from Mashable highlight the growth [...]