Where’s the Marketing Bailout?

Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]

The Evolution of Event Marketing Venues

The explosion of event marketing, mobile tours and other mega-events may be partially responsible for the death of the American mall as a top-tier marketing venue.
If you take a good, long look, certainly there are other factors, as the article describes — the economy, the growth of the low-cost retailer, a trend towards more manageable [...]

An Interesting Option From YouTube (Yet Probably Thought of by Google)

We knew it was only a matter of time before the advertiser-friendly wisdom of Google seeped deep into the business model at YouTube.
Well, that time has come. YouTube is selling video ads against its search volume. For YouTube, it’s another effort to monetize its search volume and sizeable user base — they’ve also [...]

Election Over — Obama Is The Guy

Finally! We can have our airwaves and email and phone lines back. No more attack ads, fundraising emails and robo-calls. And congrats to Barack Obama!
More importantly, what can you learn from this election? As I gathered my thoughts to sum it up, I came across a wisdom-filled post from Seth Godin [...]

Election Marketing Update

Yes, I know, the posts have waned in the past few days. I’ve invested some time in doing my homework on the issues — I’m in that 5% of Americans who are undecided going into election day.
But that’s neither here nor there. Get a last-minute glimpse at what the campaigns are doing from [...]