Small Businesses and Marketing

How can you be a small business and not take a good, long, close look at your marketing efforts?
Apparently that’s what 26% of small business owners said in a recent Yellow Pages Association survey about small business marketing efforts. Now, there’s alot about this survey that’s not surprising. Generating and retaining customers is [...]

I Found the Marketing Bailout

A short time ago I wrote a post about how great it’d be if there was a bailout fund for marketers. Great news — I found it!
Well, sorta. Seems that a notable online marketing conference is, cleverly, spinning the whole bailout concept to their advantage as an attendence-driver. Ok, so it’s not [...]

Every Marketers’ Secret Jobs

Hhhmmm, what could they be? CIA agent? Air marshal? F-22 pilot, fire chief, crane operator? No, nothing that involves risking lives, or saving lives, or even putting lives at risk.
However, it does involve putting your brands at risk. If you don’t embrace your secret jobs, that is.
That’s because, if you’re [...]

Further Update on Targeting AdWords to Mobile Devices

Just a brief mention that Search Insider has an insightful post on the benefits of AdWords targeting to mobile devices. It elucidates some of the differences between iPhone and G1 and underscores the main points that a) the number of mobile devices is only going to grow; and b) it includes other devices, now [...]

Are You Adapting to Change?

One of the biggest challenges for marketers is realizing what and when to change. For some, being objective enough to realize it in the first place can be a challenge in itself.
Time after time, marketers right now (and essentially whole businesses and industries) are being exposed for not seeing the time to change and [...]

Google Continues to Connect Marketers with Customers

A terrible economy is a great time to make life easier for marketers.
Enter Google yet again. On Monday the giant announced an option that lets AdWords users target ads to mobile devices with full-HTML browsers like the iPhone and G1.
You can even target campaigns specificially to mobile device owners. And not only is [...]

Where’s Your Value Proposition?

If you work for a B2B company (hell, any company that sells stuff), and you’re busy selling or marketing 2009 initiatives, please stop right now and look for your value proposition in your messaging.
Believe it or not, it’s not the customers reponsibility to do you a favor and do business with you. You need [...]