Brand Y-O-U

In the race to find customers, sales and success for our companies’ (or clients’) brands, marketers sometimes forget about the leading brand in any industry — Brand YOU.
It’s important not to forget about Brand YOU. Or about investing time in building your brand and making it better. And of course not doing anything [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

What Matters Right Now? (and Other Key Questions)

Have you taken a good, long look lately at your mix of tactics? At your communication frequency? Your investment (time and money) in social media? Do you know what tactics matter most right now to your customers?
Everything in your strategy has to be up for re-election in this economy. If it’s [...]

Customer Utopia

I’m writing this from the comfort of my iPhone on a plane again, and as I set out on my latest trip, I didn’t expect to find myself in Customer Utopia. Yet I guess that’s the unexpected beauty of a brand that takes a good, long look and listens to it’s customers.
Thank you, JetBlue.
When [...]

The Mall — Revisited

A short time ago I wrote a post that talked about the evolution of event marketing venues and the impact that alternative venues have had on the mainstay event venue of the last several decades, the American mall.
Well, the New York Times has an insightful article that also takes a good, long look at the [...]