Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

New Study Tells Same Old News

I love it when a new press release or article comes out for a new study that tells you the same old things you already knew. I mean, nothing wrong with some good spin and PR, who am I to hate on that?
But c’mon, I don’t need a new IBM study to tell me [...]

Consistency — Again and Again

Every time I go through JetBlue’s Terminal 5, I find myself inspired and then writing about something while I’m flying.
Did I say flying? I meant “jetting.”
JetBlue’s “Happy Jetting” campaign is proof of the critcal role that consistency plays in marketing. Without going through a detailed description of all the campaign’s finer points (it’s [...]

New Whitepaper on Web 2.0

In such a challenging economy, the number of value-centric offers is becoming overwhelming. Everyone is offering more for less — or more for free — and letting you know about it.
Now you can add this blog to the list too.
The freebie you get here is knowledge. You get it in the form of [...]