The Future of Content, Part 3

I feel refreshed today.
No, it’s not because I got to the pool today after along day on the road at a conference.
It’s because, for all the journalists who don’t get it, like I mentioned in my last post, there’s one who takes a good, long look and sees it like it is. [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

Little Details

They are many things to marketers.
They are both a reward and a penalty. A necessity and a necessary evil. The best thing ever and the bane of our existence.
However, of all the things those damn little details can be, there’s one thing you don’t want them to be when someone takes a good, [...]