Another Letter to Marketing Professors

Dear Business School Marketing Professors–
How are you doing? I haven’t had time to drop you a letter since my last one in April, but I took a good, long look at something today that made me think of you.
Leave it to the guru, Seth Godin, to write another blog post that makes it all [...]

Sometimes It’s All in The Show

It’s been said time and again, in one way or another. Focus on substance, not style.
Yet this is a fact — sometimes, your customers want a good show.
Sometimes style is king. Sometimes it differentiates. Sometimes it appears unneccesary, yet has deep impact.
In tough economic times like now, style is often the first [...]