Posted on August 29, 2009 by Glenn Laudenslager
It was a good week wasn’t it? Got alot of work done and accomplished alot, but always alot left to do, right? Looking forward to the weekend?
I started with a few questions because many questions popped up for me today, all day. I read some articles and heard some comments that made [...]
Filed under: Customers, Marketing, Media, Personal Branding, Social Media, Twitter | Tagged: customer dialogue, Customers, marketers, Media, Personal Branding, technology, Twitter | Leave a Comment »
Posted on August 28, 2009 by Glenn Laudenslager
I launched the Charge Ahead blog a year ago, and have enjoyed sharing many a random thought about marketing. Many semi-organized ones too. So much has changed in the field of marketing, even in just a year.
To celebrate my blog’s one year birthday, I took a good, long look and gathered a list [...]
Filed under: Marketing, Uncategorized | Tagged: blog, Marketing, marketing blog, top 10 posts | 1 Comment »
Posted on August 26, 2009 by Glenn Laudenslager
They’re still out there. You know who they are. They’ll all around us.
They’re people who still do it the old way. Still live in the dark ages and do it just because. Still do it because it’s too much work to change.
I ran into some of them today. They called [...]
Filed under: Customers, Social Media, Targeting | Tagged: brand ambassadors, customer dialogue, Customers, Do Not Call, Social Media, targeted marketing, telemarketing | Leave a Comment »
Posted on August 22, 2009 by Glenn Laudenslager
People are different.
And that’s not just marketing speak to kick off some rant about targeting messaging to various customer segments.
The people we work with are all different too. Take a good, long look around your office today. Some just show up to work and go about their business, maybe you rarely ever see [...]
Filed under: Brands, Career, Google, Personal Branding, Social Networking | Tagged: brand ambassadors, corporate culture, Customers, employees, Jeff Bezos, Meg whitman, NetFlix, NetFlix corporate culture, Richard Branson, Rupert Murdoch | Leave a Comment »
New Acronym, New Urgency to Measure Your Social Media Metrics
It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]
Filed under: Blogs, Customers, Facebook, Marketing, Online Marketing, ROI/Measurement, Social Media, Social Networking, Twitter | Tagged: comments, Cost Per Social Action, customer relationships, Digg, engagement, Facebook, followers, measurement, retweets, ROI, Social Media, social media conversations, Twitter | 1 Comment »