When Sales and Marketing Don’t Mix, Part 2

Since it’s part two of the story, I’ll share two examples of ineffective sales strategy.
And even though I say “sales” in these cases, if you take a good, long look it’s clearly marketing that shares the blame. As a marketer, you have to align with and win over the sales team, and implement a [...]

When Sales and Marketing Don’t Mix — Part 1

I know what you’re thinking. You’re simultaneously saying “They never mix” and thinking of all the things those annoying sales people down the hall have done to you, from using outdated materials to sending customers letters and emails wrought with incorrect grammar and off-brand language. I mean, the notion that sales and marketing [...]

A Post to Remember the Fallen of 9/11

You typically read about all kinds of marketing in this blog.
Not on 9/11, not this year.
I signed up for a great cause, Project 2,996. It rightfully seeks to shine the light on the victims of 9/11, instead of the heartless radical cowards who caused it.
As part of Project 2,996, the person I am writing [...]