The New Four P’s of Marketing — Part 2

So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.

Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]

The New Four P’s of Marketing — Part 1

In a way, it’s not even appropriate to say “Things change fast” any more. It’s like saying “The sky is blue” or “AT&T sucks” or something else equally obvious.
Change is such an engrained part of the marketing landscape now, sometimes things change and you don’t even notice. Hell, you even start doing things the new [...]

Social Media Revisited

I’m not even sure that’s the right title for this post. It seems like everything we do nowadays involves social media — maybe this should be called “Social Media Yet Again.”
Anyway, in the past I’ve focused on things like measuring social media ROI and the demands of doing social media right. I took a [...]

Don’t Overlook Legal Issues

The field of marketing evolves so fast now. If you can’t process information quickly, you might as well look for another occupation.
As you take a good, long look at blogs, talk to customers, read articles and do the key things you need to do over the next 7 days and beyond, keep in mind [...]