Who’s the Voice Here?

The blogger behind this piece of work is Glenn L. Laudenslager IV. I have nearly 15 years of marketing management and strategy development experience in the media/publishing/events business.

I held a variety of marketing positions for PRIMEDIA Business, Intertec, Prism Business Media and Penton Business Media — yes, the exciting and dynamic (oh, and stagnant) niche B2B publishing industry. I left that drying pool behind in 2007, and currently I work for Reed Medical Education, where I develop marketing and branding strategy for healthcare and CME events across multiple therapeutic areas (psychiatry, oncology, cardiology, and more). I work closely with executives and physicians at external healthcare organizations like Massachusetts General Hospital, Community Oncology Alliance, and others.  Man, talk about a quirky business — the realm of CME can be quite interesting and dynamic!  At the end of the day, it’s alot more noble than publishing, where many folks endlessly plead for marketers to spend all their money on print ads in today’s metric-centric marketing environment.

Reed Medical Education is a division of Reed Exhibitions, the world’s leading event producer, and Reed Elsevier, a vibrant global business that includes Reed Exhibitions, Reed Business Information, Lexis-Nexis and hundreds of top healthcare and medical brands. In North America, Reed Exhibitions produces many large events like G2E, JCK, Vision Expo, ISC and many, many more. Reed Exhibitions is also the complete and unchallenged leader among B2B media companies in terms of developing a successful marketing organization and fostering marketing best practices. I am very proud to say I am Reed’s 2008 Marketing Director of the Year, selected by senior management of the company.

I am also the Chair of the American Business Media’s Media Marketing Committee. Our committee pursues educational initiatives and promotes best practices for marketers throughout the B2B media industry. I greatly enjoy this committee and working with my peers from other B2B media companies.

In addition to managing strategic marketing functions (message development, product launch strategy, budgeting, etc.) and tactical execution (copywriting, project management, timelines, ROI analysis, etc.), I’ve consulted directly for dozens of companies on developing marketing plans and creating effective marketing materials, including ads, catalogs, brochures, etc. I also have, and publish in this blog, many thoughts about marketing and how we can improve our strategies using new technology, new opportunities and common sense.