New Acronym, New Urgency to Measure Your Social Media Metrics

It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]

Craft Your Personal Brand With Care — Or Else

Personal branding is certainly important to career growth for any growing or established executive. It’s arguably more important than your resume, as when your personal brand is strong, it makes the job of your resume that much easier.
That’s why it’s critical for you to take a good, long look at a few short videos, courtesy [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

Marketing has a Role in the Future of Content

This post is proof that a small spark can lead to a roaring flame.
I began the day reading a column from former colleague Ray Schultz, one of the best marketing journalists of the last several decades. Hours later I’m on a plane, some thoughts still kindling from reading the column, and a raging blaze [...]

Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

This Blog Is Like Search Marketing

No, no, not because it gets no respect compared to other flashier blogs that reach the masses.
It’s like search marketing in the sense that at times it builds on others’ efforts and capitalizes on them. As this post from Search Insider points out:
…how could we let things get to a point where competitors are [...]

Can They Make Life for Marketers Any More Complicated?

Yeah, it’s a rhetorical question, I know. Of course they can, and they will. And by they, I mean spammers, legislators and lawyers. And let’s not forget lawyers. Oh, and did I also mention lawyers?
Ok, so we know spammers have pretty much ruined the pristine landscape of email for legitimate marketers. [...]

Blogs as a Marketing Tool, Part 2

Not too long ago, I pointed out the obvious that if you’re a marketer, you’re considering how to charge ahead and use a blog.
As a follow-up to that, in addition to taking a good, long look at the post from Mario Sundar on corporate blogging, take a look at this great post from Chris Brogan [...]

What’s Web 2.0?

How many times has that been uttered by some financial type in a B2B media company?
Well, probably alot more than at B2B marketers in general. Some really interesting posts in this Forrester article on how B2B marketers use social media. Less than 35% of all B2B marketers use blogs, online video, user-generated content [...]

Election ‘08 Marketing

Interested in what kind of spin Obama and McCain are using in their latest ads? Interested in some sassy commentary on the spin, the ads and the candidates? Then take a good, long look at the CampaignFreak site from MediaPost.
If nothing else, they have some bondage photos of Jessica Alba (no lie).

Customer Service Impacts Marketing

One bad experience with customer service can tear down everything a marketing campaign has built up. Several bad experiences can turn a campaign into negative marketing.
Just ask AT&T — as Seth Godin mentions in his recent post, the quality of their network, and susbequently their customers’ negative experiences, has a negative effect on their [...]