The New Four P’s of Marketing — Part 4

So far, we’ve looked closely at Proof, Presence and Persuasion to identify why they now make up the first three parts of the New Four P’s of Marketing.
Now let’s look at the final piece of the puzzle. The final P is actually an old-school holdover from the original Four P’s: Price.

Price — Of course, [...]

Social Media Revisited

I’m not even sure that’s the right title for this post. It seems like everything we do nowadays involves social media — maybe this should be called “Social Media Yet Again.”
Anyway, in the past I’ve focused on things like measuring social media ROI and the demands of doing social media right. I took a [...]

The Culture of Culture

People are different.
And that’s not just marketing speak to kick off some rant about targeting messaging to various customer segments.
The people we work with are all different too. Take a good, long look around your office today. Some just show up to work and go about their business, maybe you rarely ever see [...]

Think Your Emails Are Compelling?

They very well may be. But what if they’re never delivered? Your customers never get a good, long look at your message.
A new study from Return Path just came out that shows a little more than 20% of business email doesn’t get delivered. And that’s across all email addresses — when you [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

Sometimes It’s All in The Show

It’s been said time and again, in one way or another. Focus on substance, not style.
Yet this is a fact — sometimes, your customers want a good show.
Sometimes style is king. Sometimes it differentiates. Sometimes it appears unneccesary, yet has deep impact.
In tough economic times like now, style is often the first [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Marketing has a Role in the Future of Content

This post is proof that a small spark can lead to a roaring flame.
I began the day reading a column from former colleague Ray Schultz, one of the best marketing journalists of the last several decades. Hours later I’m on a plane, some thoughts still kindling from reading the column, and a raging blaze [...]

Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

New Study Tells Same Old News

I love it when a new press release or article comes out for a new study that tells you the same old things you already knew. I mean, nothing wrong with some good spin and PR, who am I to hate on that?
But c’mon, I don’t need a new IBM study to tell me [...]

Consistency — Again and Again

Every time I go through JetBlue’s Terminal 5, I find myself inspired and then writing about something while I’m flying.
Did I say flying? I meant “jetting.”
JetBlue’s “Happy Jetting” campaign is proof of the critcal role that consistency plays in marketing. Without going through a detailed description of all the campaign’s finer points (it’s [...]

Brand Y-O-U

In the race to find customers, sales and success for our companies’ (or clients’) brands, marketers sometimes forget about the leading brand in any industry — Brand YOU.
It’s important not to forget about Brand YOU. Or about investing time in building your brand and making it better. And of course not doing anything [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

Customer Utopia

I’m writing this from the comfort of my iPhone on a plane again, and as I set out on my latest trip, I didn’t expect to find myself in Customer Utopia. Yet I guess that’s the unexpected beauty of a brand that takes a good, long look and listens to it’s customers.
Thank you, JetBlue.
When [...]