The Culture of Culture

People are different.
And that’s not just marketing speak to kick off some rant about targeting messaging to various customer segments.
The people we work with are all different too. Take a good, long look around your office today. Some just show up to work and go about their business, maybe you rarely ever see [...]

Craft Your Personal Brand With Care — Or Else

Personal branding is certainly important to career growth for any growing or established executive. It’s arguably more important than your resume, as when your personal brand is strong, it makes the job of your resume that much easier.
That’s why it’s critical for you to take a good, long look at a few short videos, courtesy [...]

Another Letter to Marketing Professors

Dear Business School Marketing Professors–
How are you doing? I haven’t had time to drop you a letter since my last one in April, but I took a good, long look at something today that made me think of you.
Leave it to the guru, Seth Godin, to write another blog post that makes it all [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

Little Details

They are many things to marketers.
They are both a reward and a penalty. A necessity and a necessary evil. The best thing ever and the bane of our existence.
However, of all the things those damn little details can be, there’s one thing you don’t want them to be when someone takes a good, [...]

A Letter to Marketing Professors

Dear Business School Marketing Professors–
First of all, I want to thank you again for all the kids you keep sending my way. So don’t take my letter out of context — I appreciate our relationship, and your work and dedication to education is what keeps me going every day.
It’s probably been a little while [...]

Brand Y-O-U

In the race to find customers, sales and success for our companies’ (or clients’) brands, marketers sometimes forget about the leading brand in any industry — Brand YOU.
It’s important not to forget about Brand YOU. Or about investing time in building your brand and making it better. And of course not doing anything [...]