Election Over — Obama Is The Guy

Finally! We can have our airwaves and email and phone lines back. No more attack ads, fundraising emails and robo-calls. And congrats to Barack Obama!
More importantly, what can you learn from this election? As I gathered my thoughts to sum it up, I came across a wisdom-filled post from Seth Godin [...]

Election Marketing Update

Yes, I know, the posts have waned in the past few days. I’ve invested some time in doing my homework on the issues — I’m in that 5% of Americans who are undecided going into election day.
But that’s neither here nor there. Get a last-minute glimpse at what the campaigns are doing from [...]

Election ‘08 Marketing

Interested in what kind of spin Obama and McCain are using in their latest ads? Interested in some sassy commentary on the spin, the ads and the candidates? Then take a good, long look at the CampaignFreak site from MediaPost.
If nothing else, they have some bondage photos of Jessica Alba (no lie).

This is “Your Brand Here”, and I Approved This Convention

As a marketer, clearly there are risks associated with taking a stance on political issues or candidates.
Yet, could it be that the conventions of both parties are the greatest untapped sponsorship opportunity in the world?!?!?!?
Imagine, tens of thousands of live attendees, and millions on TV, taking a good, long look as your brand logo is [...]