Don’t Overlook Legal Issues

The field of marketing evolves so fast now. If you can’t process information quickly, you might as well look for another occupation.
As you take a good, long look at blogs, talk to customers, read articles and do the key things you need to do over the next 7 days and beyond, keep in mind [...]

When Sales and Marketing Don’t Mix, Part 2

Since it’s part two of the story, I’ll share two examples of ineffective sales strategy.
And even though I say “sales” in these cases, if you take a good, long look it’s clearly marketing that shares the blame. As a marketer, you have to align with and win over the sales team, and implement a [...]

Think Your Emails Are Compelling?

They very well may be. But what if they’re never delivered? Your customers never get a good, long look at your message.
A new study from Return Path just came out that shows a little more than 20% of business email doesn’t get delivered. And that’s across all email addresses — when you [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

What Matters Right Now? (and Other Key Questions)

Have you taken a good, long look lately at your mix of tactics? At your communication frequency? Your investment (time and money) in social media? Do you know what tactics matter most right now to your customers?
Everything in your strategy has to be up for re-election in this economy. If it’s [...]

Does Your Message Make Anybody Take Notice?

Besides yourself, that is. We all think our own ads, materials and messages are the best thing ever.
Yet you need to bury that fondness for the spiffy copy you just wrote, and remain objective about every piece of marketing you put out there. Because it’s real tough to get noticed by customers, and [...]

How NOT to Treat Your Customers, Courtesy of Excite

Nowadays, you can tell when a company is headed towards the scrap heap when they start treating their customers like garbage.
Maybe it was always that way, but now it’s ultra-true because competition is just a nano-click away online — especially when your product is a free email account. Yet somehow, the management and IT [...]