Posted on September 7, 2008 by Glenn Laudenslager
“Attention marketers, it is quarter to 12, the seats on this bandwagon are closing in 15 minutes. If you’d like to hitch your ride, please contact your nearest Octagon representative immediately.”
Check out this Yahoo article on all the endorsements Michael Phelps has lined up. If you’re a marketer on a big brand, are [...]
Filed under: Brands, Endorsements, Marketing, Olympics, Sponsorship, Sports | Tagged: AT&T, Endorsements, Kellogg's, Michael Phelps, Octagon, Olympics, Pure Sport, Rosetta Stone, Speedo, swimming, Visa | Leave a Comment »
Posted on August 27, 2008 by Glenn Laudenslager
…see, it’s starting. We’ll be over-Phelpsed in no time.
Filed under: Endorsements, Olympics, Sports | Tagged: Michael Phelps, Olympics | Leave a Comment »
Posted on August 24, 2008 by Glenn Laudenslager
It’s a bummer too, because I used to be its big fan.
And marketers used to be its best friend. Remember when boxing was big and popular (ok, try really hard…and if you’re younger than 25, go look it up)? The days when there were great boxers up and down the divisions. The [...]
Filed under: Endorsements, Marketing, Sports | Tagged: boxing, Mike Tyson, MMA, Roy Jones | Leave a Comment »
Posted on August 21, 2008 by Glenn Laudenslager
My guess is about a week from now.
Get used to Micheal Phelps if you haven’t already had a good, long look, because we’ll be seeing him in alot of places, like…um, everywhere. This man, the face of 2008 Beijing Olympics, with the oodles of gold around his neck, is about be the spokesperson for [...]
Filed under: Endorsements, Olympics | Tagged: endorsement, Michael Phelps, Olympics | Leave a Comment »
