The New Four P’s of Marketing — Part 2

So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.

Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]

The Culture of Culture

People are different.
And that’s not just marketing speak to kick off some rant about targeting messaging to various customer segments.
The people we work with are all different too. Take a good, long look around your office today. Some just show up to work and go about their business, maybe you rarely ever see [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

Another Letter to Marketing Professors

Dear Business School Marketing Professors–
How are you doing? I haven’t had time to drop you a letter since my last one in April, but I took a good, long look at something today that made me think of you.
Leave it to the guru, Seth Godin, to write another blog post that makes it all [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

What Matters Right Now? (and Other Key Questions)

Have you taken a good, long look lately at your mix of tactics? At your communication frequency? Your investment (time and money) in social media? Do you know what tactics matter most right now to your customers?
Everything in your strategy has to be up for re-election in this economy. If it’s [...]

The Mall — Revisited

A short time ago I wrote a post that talked about the evolution of event marketing venues and the impact that alternative venues have had on the mainstay event venue of the last several decades, the American mall.
Well, the New York Times has an insightful article that also takes a good, long look at the [...]

Further Update on Targeting AdWords to Mobile Devices

Just a brief mention that Search Insider has an insightful post on the benefits of AdWords targeting to mobile devices. It elucidates some of the differences between iPhone and G1 and underscores the main points that a) the number of mobile devices is only going to grow; and b) it includes other devices, now [...]

Google Continues to Connect Marketers with Customers

A terrible economy is a great time to make life easier for marketers.
Enter Google yet again. On Monday the giant announced an option that lets AdWords users target ads to mobile devices with full-HTML browsers like the iPhone and G1.
You can even target campaigns specificially to mobile device owners. And not only is [...]

An Interesting Option From YouTube (Yet Probably Thought of by Google)

We knew it was only a matter of time before the advertiser-friendly wisdom of Google seeped deep into the business model at YouTube.
Well, that time has come. YouTube is selling video ads against its search volume. For YouTube, it’s another effort to monetize its search volume and sizeable user base — they’ve also [...]

More Reasons to Hone Your SEM Skills

Take a good, long look at David Carr’s article in New York Times about the continued decline of traditional media companies.
Companies from the Christian Science Monitor to the Los Angeles Times to the Tribune Company are hemmorrhaging people, dollars and advertisers. Of course, the reason is the shift of both consumers and ad dollars [...]

Techno Babble

This post is related to marketing in the sense that there are alot of technology options brewing right now that focus on the mobile space. So this post from Mashable highlights a technology start-up that focuses on mobile delivery of rich media content.
Translation = savvy, shiny new content delivery means relevant, targeted new advertising [...]

Does Your Message Make Anybody Take Notice?

Besides yourself, that is. We all think our own ads, materials and messages are the best thing ever.
Yet you need to bury that fondness for the spiffy copy you just wrote, and remain objective about every piece of marketing you put out there. Because it’s real tough to get noticed by customers, and [...]

Once Again Another Great Option From Google

The marketer’s best friend brings us yet another metric-centric marketing option worth a good, long look.
Last week Google and Bloomberg announced a deal that delivers Google TV ads to Bloomberg TV. Ok, big deal you say. Yes, they’ve already done this with NBC and Dish Network. Yet the interesting thing to emphasize [...]