Posted on November 17, 2008 by Glenn Laudenslager
The explosion of event marketing, mobile tours and other mega-events may be partially responsible for the death of the American mall as a top-tier marketing venue.
If you take a good, long look, certainly there are other factors, as the article describes — the economy, the growth of the low-cost retailer, a trend towards more manageable [...]
Filed under: Brands, Green, Marketing, Mobile Marketing, Retail, Targeting | Tagged: dark greens, event marketing, mall, mobile tour, Retail, retailtainment | 1 Comment »
Posted on October 20, 2008 by Glenn Laudenslager
No, I’m not talking about money. Of course we all need that.
I’m talking about “going green” with your marketing message. And it’s not just a fad. Many marketers are doing meaningful things not just by greening their messaging, but with actual green actions that provide a meaningful impact to business and the [...]
Filed under: Brands, CME, Customers, Green, Marketing | Tagged: environmentally-friendly, Green, green marketing, less paper, Marketing, Nike, recycled sneakers | 5 Comments »
