Cascading Questions?

It was a good week wasn’t it? Got alot of work done and accomplished alot, but always alot left to do, right? Looking forward to the weekend?
I started with a few questions because many questions popped up for me today, all day. I read some articles and heard some comments that made [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Marketing has a Role in the Future of Content

This post is proof that a small spark can lead to a roaring flame.
I began the day reading a column from former colleague Ray Schultz, one of the best marketing journalists of the last several decades. Hours later I’m on a plane, some thoughts still kindling from reading the column, and a raging blaze [...]

Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

New Study Tells Same Old News

I love it when a new press release or article comes out for a new study that tells you the same old things you already knew. I mean, nothing wrong with some good spin and PR, who am I to hate on that?
But c’mon, I don’t need a new IBM study to tell me [...]

Consistency — Again and Again

Every time I go through JetBlue’s Terminal 5, I find myself inspired and then writing about something while I’m flying.
Did I say flying? I meant “jetting.”
JetBlue’s “Happy Jetting” campaign is proof of the critcal role that consistency plays in marketing. Without going through a detailed description of all the campaign’s finer points (it’s [...]

New Whitepaper on Web 2.0

In such a challenging economy, the number of value-centric offers is becoming overwhelming. Everyone is offering more for less — or more for free — and letting you know about it.
Now you can add this blog to the list too.
The freebie you get here is knowledge. You get it in the form of [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

What Matters Right Now? (and Other Key Questions)

Have you taken a good, long look lately at your mix of tactics? At your communication frequency? Your investment (time and money) in social media? Do you know what tactics matter most right now to your customers?
Everything in your strategy has to be up for re-election in this economy. If it’s [...]

Further Update on Targeting AdWords to Mobile Devices

Just a brief mention that Search Insider has an insightful post on the benefits of AdWords targeting to mobile devices. It elucidates some of the differences between iPhone and G1 and underscores the main points that a) the number of mobile devices is only going to grow; and b) it includes other devices, now [...]

Google Continues to Connect Marketers with Customers

A terrible economy is a great time to make life easier for marketers.
Enter Google yet again. On Monday the giant announced an option that lets AdWords users target ads to mobile devices with full-HTML browsers like the iPhone and G1.
You can even target campaigns specificially to mobile device owners. And not only is [...]

Where’s Your Value Proposition?

If you work for a B2B company (hell, any company that sells stuff), and you’re busy selling or marketing 2009 initiatives, please stop right now and look for your value proposition in your messaging.
Believe it or not, it’s not the customers reponsibility to do you a favor and do business with you. You need [...]

Election Over — Obama Is The Guy

Finally! We can have our airwaves and email and phone lines back. No more attack ads, fundraising emails and robo-calls. And congrats to Barack Obama!
More importantly, what can you learn from this election? As I gathered my thoughts to sum it up, I came across a wisdom-filled post from Seth Godin [...]