The Mall — Revisited

A short time ago I wrote a post that talked about the evolution of event marketing venues and the impact that alternative venues have had on the mainstay event venue of the last several decades, the American mall.
Well, the New York Times has an insightful article that also takes a good, long look at the [...]

Further Update on Targeting AdWords to Mobile Devices

Just a brief mention that Search Insider has an insightful post on the benefits of AdWords targeting to mobile devices. It elucidates some of the differences between iPhone and G1 and underscores the main points that a) the number of mobile devices is only going to grow; and b) it includes other devices, now [...]

Google Continues to Connect Marketers with Customers

A terrible economy is a great time to make life easier for marketers.
Enter Google yet again. On Monday the giant announced an option that lets AdWords users target ads to mobile devices with full-HTML browsers like the iPhone and G1.
You can even target campaigns specificially to mobile device owners. And not only is [...]

Where’s the Marketing Bailout?

Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]

The Evolution of Event Marketing Venues

The explosion of event marketing, mobile tours and other mega-events may be partially responsible for the death of the American mall as a top-tier marketing venue.
If you take a good, long look, certainly there are other factors, as the article describes — the economy, the growth of the low-cost retailer, a trend towards more manageable [...]

More Reasons to Hone Your SEM Skills

Take a good, long look at David Carr’s article in New York Times about the continued decline of traditional media companies.
Companies from the Christian Science Monitor to the Los Angeles Times to the Tribune Company are hemmorrhaging people, dollars and advertisers. Of course, the reason is the shift of both consumers and ad dollars [...]

Techno Babble

This post is related to marketing in the sense that there are alot of technology options brewing right now that focus on the mobile space. So this post from Mashable highlights a technology start-up that focuses on mobile delivery of rich media content.
Translation = savvy, shiny new content delivery means relevant, targeted new advertising [...]

Does Your Message Make Anybody Take Notice?

Besides yourself, that is. We all think our own ads, materials and messages are the best thing ever.
Yet you need to bury that fondness for the spiffy copy you just wrote, and remain objective about every piece of marketing you put out there. Because it’s real tough to get noticed by customers, and [...]

Still Another Great Option From Google

Was just a matter of time…oops, I meant days…wasn’t it?
Well, the future owner of the entire world launched yet another breakthrough product today, this time partnering with T-Mobile. As the article mentions, the G1 is a total mobile-Web play by an as-of-today-pure-Web player. This surely holds tons of promise for marketers who have [...]