More on Michael Phelps…

Posted on September 7, 2008 by Glenn Laudenslager

“Attention marketers, it is quarter to 12, the seats on this bandwagon are closing in 15 minutes. If you’d like to hitch your ride, please contact your nearest Octagon representative immediately.”
Check out this Yahoo article on all the endorsements Michael Phelps has lined up. If you’re a marketer on a big brand, are [...]

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As for Michael Phelps…

Posted on August 27, 2008 by Glenn Laudenslager

…see, it’s starting. We’ll be over-Phelpsed in no time.

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The O(ver)lympics

Posted on August 27, 2008 by Glenn Laudenslager

Geez, finally, the Phelpslympics are over. I can only watch so many butterfly heats, 3.1-difficulty dives, volleyball spikes, ribbon dances and 30-point basketball blowouts before it gets just a tad uninteresting.
Yet from a marketing standpoint, there are three cool things to take a good, long look at. One is which of the big medal winners [...]

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How Long Before Michael Phelps is Worth More Than the GDP of a Small Country?

Posted on August 21, 2008 by Glenn Laudenslager

My guess is about a week from now.
Get used to Micheal Phelps if you haven’t already had a good, long look, because we’ll be seeing him in alot of places, like…um, everywhere. This man, the face of 2008 Beijing Olympics, with the oodles of gold around his neck, is about be the spokesperson for [...]

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