The New Four P’s of Marketing — Part 3

So, we’ve looked at Proof and Presence and why they’re the lead tandem in the New Four P’s of Marketing.
Now let’s look at what you need once you have Proof and Presence: some Persuasion.

Persuasion — What good is Presence if you don’t use it wisely? If you don’t use it to demonstrate your Proof [...]

The New Four P’s of Marketing — Part 2

So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.

Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]

The New Four P’s of Marketing — Part 1

In a way, it’s not even appropriate to say “Things change fast” any more. It’s like saying “The sky is blue” or “AT&T sucks” or something else equally obvious.
Change is such an engrained part of the marketing landscape now, sometimes things change and you don’t even notice. Hell, you even start doing things the new [...]

Social Media Revisited

I’m not even sure that’s the right title for this post. It seems like everything we do nowadays involves social media — maybe this should be called “Social Media Yet Again.”
Anyway, in the past I’ve focused on things like measuring social media ROI and the demands of doing social media right. I took a [...]

Don’t Overlook Legal Issues

The field of marketing evolves so fast now. If you can’t process information quickly, you might as well look for another occupation.
As you take a good, long look at blogs, talk to customers, read articles and do the key things you need to do over the next 7 days and beyond, keep in mind [...]

New Acronym, New Urgency to Measure Your Social Media Metrics

It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

New Whitepaper on Web 2.0

In such a challenging economy, the number of value-centric offers is becoming overwhelming. Everyone is offering more for less — or more for free — and letting you know about it.
Now you can add this blog to the list too.
The freebie you get here is knowledge. You get it in the form of [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]

What Matters Right Now? (and Other Key Questions)

Have you taken a good, long look lately at your mix of tactics? At your communication frequency? Your investment (time and money) in social media? Do you know what tactics matter most right now to your customers?
Everything in your strategy has to be up for re-election in this economy. If it’s [...]

Takeaways from 2008

Took a little holiday break, recharged the batteries, and now I am back and ready to blog. Hope you all had a good holidays.
The thing I thought of the most over the last few weeks was listing the key things I learned from the 12 slow-grinding months of 2008. What things were most [...]

I Found the Marketing Bailout

A short time ago I wrote a post about how great it’d be if there was a bailout fund for marketers. Great news — I found it!
Well, sorta. Seems that a notable online marketing conference is, cleverly, spinning the whole bailout concept to their advantage as an attendence-driver. Ok, so it’s not [...]