The Future of Content, Part 3

I feel refreshed today.
No, it’s not because I got to the pool today after along day on the road at a conference.
It’s because, for all the journalists who don’t get it, like I mentioned in my last post, there’s one who takes a good, long look and sees it like it is. [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Marketing has a Role in the Future of Content

This post is proof that a small spark can lead to a roaring flame.
I began the day reading a column from former colleague Ray Schultz, one of the best marketing journalists of the last several decades. Hours later I’m on a plane, some thoughts still kindling from reading the column, and a raging blaze [...]

New Whitepaper on Web 2.0

In such a challenging economy, the number of value-centric offers is becoming overwhelming. Everyone is offering more for less — or more for free — and letting you know about it.
Now you can add this blog to the list too.
The freebie you get here is knowledge. You get it in the form of [...]

Where’s Your Value Proposition?

If you work for a B2B company (hell, any company that sells stuff), and you’re busy selling or marketing 2009 initiatives, please stop right now and look for your value proposition in your messaging.
Believe it or not, it’s not the customers reponsibility to do you a favor and do business with you. You need [...]

What’s Web 2.0?

How many times has that been uttered by some financial type in a B2B media company?
Well, probably alot more than at B2B marketers in general. Some really interesting posts in this Forrester article on how B2B marketers use social media. Less than 35% of all B2B marketers use blogs, online video, user-generated content [...]

Yet Another Great Option From Google

You’ll likely see that headline alot in this blog.  I mean, we all agree Google will eventually own everything and employ everyone in the workforce, right?
The latest, greatest feature from Google is (no, NOT Chrome…at least not yet) aggregated, digitized historial newspaper content from some of the most reputable newspapers. How is this cooler [...]

Publishing Companies, Time to Believe in Marketing

Having spent slightly more than a decade in B2B publishing, I’ve taken a good, long look and can confirm (for whoever still needs it) that most publishing companies (i.e., 99.2%) are behind the curve in terms of marketing.  That is, in their recognition of, belief in, investment in, attention paid to, and general acknowledgement given to…marketing.  They [...]