Customer Utopia

I’m writing this from the comfort of my iPhone on a plane again, and as I set out on my latest trip, I didn’t expect to find myself in Customer Utopia. Yet I guess that’s the unexpected beauty of a brand that takes a good, long look and listens to it’s customers.
Thank you, JetBlue.
When [...]

The Mall — Revisited

A short time ago I wrote a post that talked about the evolution of event marketing venues and the impact that alternative venues have had on the mainstay event venue of the last several decades, the American mall.
Well, the New York Times has an insightful article that also takes a good, long look at the [...]

Where’s the Marketing Bailout?

Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]

The Evolution of Event Marketing Venues

The explosion of event marketing, mobile tours and other mega-events may be partially responsible for the death of the American mall as a top-tier marketing venue.
If you take a good, long look, certainly there are other factors, as the article describes — the economy, the growth of the low-cost retailer, a trend towards more manageable [...]