Posted on July 3, 2009 by Glenn Laudenslager
It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]
Filed under: Blogs, Brands, Customers, Email, Marketing, Media, Online Marketing, Personal Branding, ROI/Measurement, Research, Social Media, Targeting, Twitter | Tagged: Blogs, Chris Anderson, Chris Brogran, customer needs, Customers, email marketing, email volume, Mark Cuban, Personal Branding, Seth Godin, Social Media, technology, Twitter, Wired | 5 Comments »
Posted on March 24, 2009 by Glenn Laudenslager
I love it when a new press release or article comes out for a new study that tells you the same old things you already knew. I mean, nothing wrong with some good spin and PR, who am I to hate on that?
But c’mon, I don’t need a new IBM study to tell me [...]
Filed under: Brands, Customers, Marketing, Media, ROI/Measurement, Research, Targeting | Tagged: Beyond Advertising, branding, consumer demands, convergence, customer experience, Customers, Digital Consumer, direct marketing, direct response, Fox Business, Google, IBM, media channels | Leave a Comment »
Posted on December 27, 2008 by Glenn Laudenslager
How can you be a small business and not take a good, long, close look at your marketing efforts?
Apparently that’s what 26% of small business owners said in a recent Yellow Pages Association survey about small business marketing efforts. Now, there’s alot about this survey that’s not surprising. Generating and retaining customers is [...]
Filed under: Customers, Marketing, ROI/Measurement | Tagged: Marketing, measuring results, ROI, small business, Yellow Pages | Leave a Comment »
New Acronym, New Urgency to Measure Your Social Media Metrics
It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]
Filed under: Blogs, Customers, Facebook, Marketing, Online Marketing, ROI/Measurement, Social Media, Social Networking, Twitter | Tagged: comments, Cost Per Social Action, customer relationships, Digg, engagement, Facebook, followers, measurement, retweets, ROI, Social Media, social media conversations, Twitter | 1 Comment »