So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.
Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]
Filed under: Customers, Google, Marketing, Online Marketing, SEM/SEO, Social Media, Twitter, Uncategorized | Tagged: Customers, Marketing, Google, Social Media, engagement, Google Wave, Four P's of marketing, Four P's, presence | Leave a Comment »


New Acronym, New Urgency to Measure Your Social Media Metrics
It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]
Filed under: Blogs, Customers, Facebook, Marketing, Online Marketing, ROI/Measurement, Social Media, Social Networking, Twitter | Tagged: comments, Cost Per Social Action, customer relationships, Digg, engagement, Facebook, followers, measurement, retweets, ROI, Social Media, social media conversations, Twitter | 1 Comment »