Where’s the Marketing Bailout?

Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]

Does Your Message Make Anyone Take Notice, Part 4

This post is less SEM-focused than the last few posts on this topic, yet in the interest of making people take notice of your message, if you’re targeting customers in big cities (or your a transit entity looking for additional revenue) take a good, long look at this huge opportunity from NYC Transit.
It’ll be interesting [...]

More on Michael Phelps…

“Attention marketers, it is quarter to 12, the seats on this bandwagon are closing in 15 minutes. If you’d like to hitch your ride, please contact your nearest Octagon representative immediately.”
Check out this Yahoo article on all the endorsements Michael Phelps has lined up. If you’re a marketer on a big brand, are [...]

The O(ver)lympics

Geez, finally, the Phelpslympics are over. I can only watch so many butterfly heats, 3.1-difficulty dives, volleyball spikes, ribbon dances and 30-point basketball blowouts before it gets just a tad uninteresting.
Yet from a marketing standpoint, there are three cool things to take a good, long look at. One is which of the big medal winners [...]

This is “Your Brand Here”, and I Approved This Convention

As a marketer, clearly there are risks associated with taking a stance on political issues or candidates.
Yet, could it be that the conventions of both parties are the greatest untapped sponsorship opportunity in the world?!?!?!?
Imagine, tens of thousands of live attendees, and millions on TV, taking a good, long look as your brand logo is [...]