Posted on November 25, 2008 by Glenn Laudenslager
Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]
Filed under: Brands, Marketing, Mobile Marketing, Retail, Sponsorship, Sports, Uncategorized | Tagged: Arch Deluxe, AT&T, bailout, Cingular, Citi, Edsel, Ford, H&R Block, Mark Cuban, Marketing, marketing campaigns, McDonald's, New Coke, product marketing, relaunch, Wal-Mart | Leave a Comment »
Posted on September 7, 2008 by Glenn Laudenslager
“Attention marketers, it is quarter to 12, the seats on this bandwagon are closing in 15 minutes. If you’d like to hitch your ride, please contact your nearest Octagon representative immediately.”
Check out this Yahoo article on all the endorsements Michael Phelps has lined up. If you’re a marketer on a big brand, are [...]
Filed under: Brands, Endorsements, Marketing, Olympics, Sponsorship, Sports | Tagged: AT&T, Endorsements, Kellogg's, Michael Phelps, Octagon, Olympics, Pure Sport, Rosetta Stone, Speedo, swimming, Visa | Leave a Comment »
Posted on August 27, 2008 by Glenn Laudenslager
…see, it’s starting. We’ll be over-Phelpsed in no time.
Filed under: Endorsements, Olympics, Sports | Tagged: Michael Phelps, Olympics | Leave a Comment »
Posted on August 24, 2008 by Glenn Laudenslager
It’s a bummer too, because I used to be its big fan.
And marketers used to be its best friend. Remember when boxing was big and popular (ok, try really hard…and if you’re younger than 25, go look it up)? The days when there were great boxers up and down the divisions. The [...]
Filed under: Endorsements, Marketing, Sports | Tagged: boxing, Mike Tyson, MMA, Roy Jones | Leave a Comment »
