The New Four P’s of Marketing — Part 4

So far, we’ve looked closely at Proof, Presence and Persuasion to identify why they now make up the first three parts of the New Four P’s of Marketing.
Now let’s look at the final piece of the puzzle. The final P is actually an old-school holdover from the original Four P’s: Price.

Price — Of course, [...]

Don’t Overlook Legal Issues

The field of marketing evolves so fast now. If you can’t process information quickly, you might as well look for another occupation.
As you take a good, long look at blogs, talk to customers, read articles and do the key things you need to do over the next 7 days and beyond, keep in mind [...]

The Dark Ages Persist

They’re still out there. You know who they are. They’ll all around us.
They’re people who still do it the old way. Still live in the dark ages and do it just because. Still do it because it’s too much work to change.
I ran into some of them today. They called [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

New Study Tells Same Old News

I love it when a new press release or article comes out for a new study that tells you the same old things you already knew. I mean, nothing wrong with some good spin and PR, who am I to hate on that?
But c’mon, I don’t need a new IBM study to tell me [...]

Customer Utopia

I’m writing this from the comfort of my iPhone on a plane again, and as I set out on my latest trip, I didn’t expect to find myself in Customer Utopia. Yet I guess that’s the unexpected beauty of a brand that takes a good, long look and listens to it’s customers.
Thank you, JetBlue.
When [...]

The Mall — Revisited

A short time ago I wrote a post that talked about the evolution of event marketing venues and the impact that alternative venues have had on the mainstay event venue of the last several decades, the American mall.
Well, the New York Times has an insightful article that also takes a good, long look at the [...]

The Power of Well-Placed Marketing, Part 2

You may think this is odd, and that’s your right, it’s your opinion. But it fits with what I said in my last post.
I had the opportunity to venture into a correctional facility recently (as a VISITOR, mind you, a VISITOR). And lo and behold, what’s on the wall in the waiting room [...]

The Power of Well-Placed Marketing

A couple of timely developments heavily influenced the writing of this post.
One is that, against my better judgement, I ignored AT&T’s repeated attempts to lose me as a customer and got an iPhone (turns out the customer-friendliness of Apple trumps the terrible service of AT&T). So I have WordPress on my iPhone, as well [...]

Every Marketers’ Secret Jobs

Hhhmmm, what could they be? CIA agent? Air marshal? F-22 pilot, fire chief, crane operator? No, nothing that involves risking lives, or saving lives, or even putting lives at risk.
However, it does involve putting your brands at risk. If you don’t embrace your secret jobs, that is.
That’s because, if you’re [...]

Further Update on Targeting AdWords to Mobile Devices

Just a brief mention that Search Insider has an insightful post on the benefits of AdWords targeting to mobile devices. It elucidates some of the differences between iPhone and G1 and underscores the main points that a) the number of mobile devices is only going to grow; and b) it includes other devices, now [...]

Google Continues to Connect Marketers with Customers

A terrible economy is a great time to make life easier for marketers.
Enter Google yet again. On Monday the giant announced an option that lets AdWords users target ads to mobile devices with full-HTML browsers like the iPhone and G1.
You can even target campaigns specificially to mobile device owners. And not only is [...]

The Evolution of Event Marketing Venues

The explosion of event marketing, mobile tours and other mega-events may be partially responsible for the death of the American mall as a top-tier marketing venue.
If you take a good, long look, certainly there are other factors, as the article describes — the economy, the growth of the low-cost retailer, a trend towards more manageable [...]

More Reasons to Hone Your SEM Skills

Take a good, long look at David Carr’s article in New York Times about the continued decline of traditional media companies.
Companies from the Christian Science Monitor to the Los Angeles Times to the Tribune Company are hemmorrhaging people, dollars and advertisers. Of course, the reason is the shift of both consumers and ad dollars [...]

Forge Partnerships

As marketers, we focus most of our time on building relationships with our customers, since they of course are the lifeblood of our business (and our jobs).
Yet be sure that you take a good, long look at potential partnerships that ultimately could bring you closer to those customer relationships you need. We sometimes get [...]