The New Four P’s of Marketing — Part 3

So, we’ve looked at Proof and Presence and why they’re the lead tandem in the New Four P’s of Marketing.
Now let’s look at what you need once you have Proof and Presence: some Persuasion.

Persuasion — What good is Presence if you don’t use it wisely? If you don’t use it to demonstrate your Proof [...]

The New Four P’s of Marketing — Part 2

So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.

Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]

Social Media Revisited

I’m not even sure that’s the right title for this post. It seems like everything we do nowadays involves social media — maybe this should be called “Social Media Yet Again.”
Anyway, in the past I’ve focused on things like measuring social media ROI and the demands of doing social media right. I took a [...]

When Sales and Marketing Don’t Mix, Part 2

Since it’s part two of the story, I’ll share two examples of ineffective sales strategy.
And even though I say “sales” in these cases, if you take a good, long look it’s clearly marketing that shares the blame. As a marketer, you have to align with and win over the sales team, and implement a [...]

Cascading Questions?

It was a good week wasn’t it? Got alot of work done and accomplished alot, but always alot left to do, right? Looking forward to the weekend?
I started with a few questions because many questions popped up for me today, all day. I read some articles and heard some comments that made [...]

New Acronym, New Urgency to Measure Your Social Media Metrics

It used to be so simple.
At first, social media was easy because the standards of traditional marketing didn’t fit. It was new and different. It was personal and customer-driven and you were just feeling it out. It was Facebook and Twitter and what was to measure? If you knew how many [...]

Craft Your Personal Brand With Care — Or Else

Personal branding is certainly important to career growth for any growing or established executive. It’s arguably more important than your resume, as when your personal brand is strong, it makes the job of your resume that much easier.
That’s why it’s critical for you to take a good, long look at a few short videos, courtesy [...]

7 Things To Do in the Next 7 Days — Part Two

Hopefully you’ve been able to make some progress on the first three to-do’s posted not too long ago. Or, at the very least, you plan to start on them now, then come back to these four after. Anyway, here you go — four more things you need to do for the latter part [...]

7 Things To Do in the Next 7 Days — Part One

It’s a crazy time to be a marketer.
So much to do, so much to learn, so much to stay on top of. It’s the most dynamic time in the last 15 years. Technology evolves at a breakneck pace even in the down economy. Social media rewrites the way marketers can engage customers [...]

The Future of Content, Part 3

I feel refreshed today.
No, it’s not because I got to the pool today after along day on the road at a conference.
It’s because, for all the journalists who don’t get it, like I mentioned in my last post, there’s one who takes a good, long look and sees it like it is. [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

Marketing has a Role in the Future of Content

This post is proof that a small spark can lead to a roaring flame.
I began the day reading a column from former colleague Ray Schultz, one of the best marketing journalists of the last several decades. Hours later I’m on a plane, some thoughts still kindling from reading the column, and a raging blaze [...]

Twitter Partnership Lays a Blueprint

Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed [...]

The Demands of Social Media

There is a drove of companies flocking to social media right now, especially in B2B media, healthcare, and of course consumer products. There’s no doubting the magic that happens when brands build meaningful relationships with customers via social media.
If you’re among the people taking a good, long look at making the dive into social [...]