The New Four P’s of Marketing — Part 3

So, we’ve looked at Proof and Presence and why they’re the lead tandem in the New Four P’s of Marketing.
Now let’s look at what you need once you have Proof and Presence: some Persuasion.

Persuasion — What good is Presence if you don’t use it wisely? If you don’t use it to demonstrate your Proof [...]

The New Four P’s of Marketing — Part 2

So we’ve discussed Proof and why it’s critical to demonstrate that what you do and what you say means something to customers.
Now let’s discuss what you can do to demonstrate that Proof – go get yourself some Presence.

Presence — You can’t prove anything to anyone without having a Presence. And not just in terms of being there [...]

The New Four P’s of Marketing — Part 1

In a way, it’s not even appropriate to say “Things change fast” any more. It’s like saying “The sky is blue” or “AT&T sucks” or something else equally obvious.
Change is such an engrained part of the marketing landscape now, sometimes things change and you don’t even notice. Hell, you even start doing things the new [...]

A Post to Remember the Fallen of 9/11

You typically read about all kinds of marketing in this blog.
Not on 9/11, not this year.
I signed up for a great cause, Project 2,996. It rightfully seeks to shine the light on the victims of 9/11, instead of the heartless radical cowards who caused it.
As part of Project 2,996, the person I am writing [...]

Charge Ahead Blog Top 10 Posts

I launched the Charge Ahead blog a year ago, and have enjoyed sharing many a random thought about marketing. Many semi-organized ones too. So much has changed in the field of marketing, even in just a year.
To celebrate my blog’s one year birthday, I took a good, long look and gathered a list [...]

The Future of Content, Part 2

In a recent post, I discussed how marketers have a role in the future of content. Sitting here on yet another JetBlue flight, I came across two articles that highlight this position even further.
I’m reading an issue of Medical Marketing & Media — it’s actually a recent issue for a change, typically I’m catching up [...]

Steps to Improve Your Social Network

This may be preaching to the choir, but clearly I am not against that in this blog. You know this.
Marketers are, by and large, good networkers. This is probably due to the fact that, like I said in a recent post, we are in sales as much as we are in marketing. [...]

The Power of Well-Placed Marketing

A couple of timely developments heavily influenced the writing of this post.
One is that, against my better judgement, I ignored AT&T’s repeated attempts to lose me as a customer and got an iPhone (turns out the customer-friendliness of Apple trumps the terrible service of AT&T). So I have WordPress on my iPhone, as well [...]

Where’s the Marketing Bailout?

Ok, time for a rather random post, compared to some of the marketing how-to commentary you read in this blog. But here it goes anyway.
In a daydream-type moment today, I couldn’t help but wonder that given all the coverage, debate, angst and fuss given to the government bailout of the financial industry (including Citi [...]

The Complicated World of SEO, Part 3

Still with me on this?
In addition to becoming familiar with the technical aspects of SEO (as described in my earlier two posts), you should hone up on building a basic framework on reporting and analysis of your SEO campaigns. You have to justify what you spend on some level, right?
Now, some of what’s discussed [...]

This is “Your Brand Here”, and I Approved This Convention

As a marketer, clearly there are risks associated with taking a stance on political issues or candidates.
Yet, could it be that the conventions of both parties are the greatest untapped sponsorship opportunity in the world?!?!?!?
Imagine, tens of thousands of live attendees, and millions on TV, taking a good, long look as your brand logo is [...]