What is the Logic Here?

Those eyes glaring at you at the top of the page are those of my beloved Weimaraner, Maxwell. His philosophy on everything – from eating food to chasing a toy to befriending another dog – is to take a good, long look and then charge ahead full steam into whatever his decision is.

Essentially, it’s the philosophy of successful marketing. Take a good, long look — study the data, study your customer, spend time on good research and planning, develop strong and unique messaging and positioning, and ensure your strategy aligns with both customer needs and business goals. And then charge ahead. Attack your tactical plan with energy, make things happen. Work with passion and guile. Be smart, adjust where you have to. And never let up until you are where you want to be in terms of sales, share, career goals and any other metrics that drive your business and personal strategy.

This blog highlights current developments in marketing — targeting opportunities, new technology, media options, customer needs, online marketing, and how it all fits in to common sense marketing strategy. It’s for people new to marketing, marketers at publishing and media companies, and executives who are involved in marketing yet may not be marketers.