How Long Before Michael Phelps is Worth More Than the GDP of a Small Country?

My guess is about a week from now.

Get used to Micheal Phelps if you haven’t already had a good, long look, because we’ll be seeing him in alot of places, like…um, everywhere. This man, the face of 2008 Beijing Olympics, with the oodles of gold around his neck, is about be the spokesperson for alot of stuff. As I write this post, an AT&T commercial just came on ESPN with him in it. A rabid fan is going crazy about him in the ad.

As a marketer, would you charge ahead and sign on to this bandwagon? The pros are certainly there in terms of the global awe surrounding his achievements and the clean-cut image. Yet, will we be over-Phelpsed in a few weeks? Will consumers be able to recall which product he’s signing off on, and asking you to sign onto, and when?

It’ll be fun to watch the big brands go head-to-head in a duel to leverage this man’s likeness in the most creative – and recall- and sales-generating – ways.

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