The Science of Blogging

Is it actually a science, or an art? Definitely a little of both.

If you’re considering starting a blog, here’s a must-read to-do list from Seth Godin of things you need to do. Take a good, long look at it.

You may want to start a blog as part of a campaign or part of a corporate communications initiative – hopefully this provides some frame of reference as to some of what it entails.

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