This is “Your Brand Here”, and I Approved This Convention

As a marketer, clearly there are risks associated with taking a stance on political issues or candidates.

Yet, could it be that the conventions of both parties are the greatest untapped sponsorship opportunity in the world?!?!?!?

Imagine, tens of thousands of live attendees, and millions on TV, taking a good, long look as your brand logo is subtly injected into the fabric of the event. A passionate and enagged audience, too. It’s product placement on steroids. What if Obama calmly sips from an Evian bottled water during long applause? Or McCain wipes his brow with a Target-logoed towel?

Sure, there are probably a few hurdles to clear in terms of campaign contributions and what not. Yet couldn’t that convention sponsorship money go to charity instead of political coffers? And sure, you’d alienate a large number of potential customers — but you’d also turn the rest into loyal brand zealots! People would be clamoring to drink the same Evian water (or Kool-Aid) that Obama is. Clearing the shelves in certain states, extra inventory in others.

Yeah, probably a little too much of a hot button for many marketers to press. Yet can’t you see a maverick brand or CEO deciding to charge ahead and jump all over this opportunity? “The 2008 Democratic National Convention, brought to you by GoDaddy” or some other brand that wouldn’t shy away from the publicity, both good and bad.

I know, I know…unrealistic. Is it though? With a little lobbying, I’m sure GoDaddy could make it happen (especially if the lobbyist is that Obama Girl).


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