If you’re a marketer, you’re considering how to charge ahead and use a blog. It’s that simple. If you’re not, then you’re really destined for some other line of work.
Before you settle on how that blog fits your strategy, take a good, long look at this post from Mario Sundar on corporate blogging. It has a bunch of links to other resources, blogs and best practices posts. As you read about the types of blogs and the different facets of corporate blogging, you realize that using a blog is not always as feasible as you originally theorized.