How NOT to Treat Customers, Part 2, Courtesy of Lloyds TSB

If you took a good, long look at the morals of my recent Excite-related post, then you’ll also find many of the same themes in this article about Lloyds TSB, the fifth-largest banking group in the UK.

It’s amzing how lousy a company treats its customers when a company-centered culture or lack of perspective/judgement is passed on down from the upper levels of management.

Earlier this year, Lloyds customers mounted a campaign to have certain charges refunded after the bank refused to do so. Oystar, a British group, released a parody of “I Fought the Law,” called “I Fought the Lloyds.” The song detailed the customers’ struggles, and was popular enough to hit number 25 on the UK singles chart.


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