Your Brand’s Face on Facebook

Make sure you give it the right makeup, or you won’t have a date to the dance.

Surely Facebook is still one of the hottest topics among marketers, as brands strive to engage the Facebook masses. Take a good, long look at this helpful article from Forrester on Facebook marketing options. It lays out some basics you need to know before you charge ahead and build a message for your brand on the site.

Definitely put careful thought into your message before throwing up a Facebook page or buying ads on the site. How is your brand relevant, what’s your value proposition? Think of how to deliver your ultimate message to this skeptical, ad-abhoring community — where will it be interactive, how will you reward interaction, where can you use 2.0 to enhance the interaction/discussion.

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