Yes, you guessed it, this is a continual theme.
At first glance, the still-being-developed Google Moderator tool is a blend of social media and social management, as it uses Digg-like ratings to locate and highlight questions or issues most important to a particular crowd, event, segment, etc.
Yet you can take a good, long look and see the big potential this tool holds for marketers if it’s built out with a powerful and friendly UI and reporting aspect. Of course, software and vendors and solutions already exist that do this, yet combining the Google brand and resources with the social media, user-generated aspect of Moderator has huge credibility and interactivity potential with customers, along with the real-time nature of social media.
I’ll bet we see the big brands be the first to charge ahead and harness the power of Moderator to aggregate brand and product questions. Or even the media brands. Certainly they already monitor customer opinions online and in the blogosphere, yet the functionality of Moderator lets people jump onto other peoples’ questions and create a snowball rolling downhill, a la Digg.
Pretty soon, anything we do will be covered under the auspices of the verb “Googled.” “Just Google it” will have a whole host of meanings to marketers.