Well, of course you do. We all do. Even if we use them. Sick them on other people, but stay away from us.
According to a recent study though, there are less people sick of over-content ads. Do you think that means you should go rushing back to dropping them on every site page, like the good ol’ days? Hardly. However, if you take a good, long look at all the rich media ad units nowadays that are, at best, very engaging, and at least, very interesting, then maybe that helps explain the growing acceptence (or should I say declining dislike).
Food for thought when considering how to charge ahead with engaging online ad unit.