This post is less SEM-focused than the last few posts on this topic, yet in the interest of making people take notice of your message, if you’re targeting customers in big cities (or your a transit entity looking for additional revenue) take a good, long look at this huge opportunity from NYC Transit.
It’ll be interesting to hear from the big media brands, like History Channel, how this mass transit takeover works. Yes, advertising is a intrusion-based tactic, dropping right into the middle of TV and radio and magazines and alot of other things. And now it drops right into your communte in a big way — it was already there, of course, yet just grew from a taxi-cab-sized presence to a double-decker-bus-sized presence. You can’t help but notice messaging that is so obvious, all-over, and (in alot of cases, but not all) impactful — hell, there are even LED ads in dark stretches of tunnel! It will surely help the recall studies, but how much will it help the sales figures?
Kudos to NYC Transit for charging ahead with a creative way to generate revenue. Let’s see which brands get creative turning the medium into tangible results.