New Whitepaper on Web 2.0

In such a challenging economy, the number of value-centric offers is becoming overwhelming. Everyone is offering more for less — or more for free — and letting you know about it.

Now you can add this blog to the list too.

The freebie you get here is knowledge. You get it in the form of a free whitepaper on Web 2.0 best practices for B2B media companies, which I think is worth a good, long look. As Chair of the American Business Media’s Media Marketing Committee, myself and some highly-skilled colleagues pulled together and put in the time to create this whitepaper. I’ve put in some good time on Web 2.0 and social media projects, especially lately, and my committee members from Business.com, MarketingProfs.com and Questex Media Group have as well. Kudos to Ben Hanna, Tara Curran and Michelle Mitchell for their input on this project.

The whitepaper focuses on education for B2B media executives who may not be highly familiar with all of the Web 2.0 tactics and technologies out there today. Or maybe their companies have been slow to embrace the potential (and potential costs) of Web 2.0 — believe me, among B2B publishing companies, there are definitely some guilty of moving too slow on this.

This whitepaper includes results of an email research survey we created and sent to ABM members. It included some surprising results on the use and perceptions of Web 2.0 — only 15% consider themselves “pros” on Web 2.0 and social media. That number has to improve.

Hopefully this whitepaper is a good first step in that direction.

Get the free whitepaper right here before you charge ahead with your plans for Web 2.0.

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