Talk about an inspiring partnership.
A while back I wrote a post on forging partnerships and the benefits that allies working together can leverage for a marketing campaign or a business. I’m sitting here in the Production Room of a studio in Boston, preparing for a live webcast today, and noticed on my RSS feed an article about a new Twitter feed and website developed by a partnership of Twitter, Microsoft and Federated Media.
Twitter Inc. and ad network Federated Media on Monday unveiled what might be a new way for the popular microblogging service to make money.
They launched an “ExecTweets” page built by Federated Media and sponsored by Microsoft Corp. (NASDAQ:MSFT) that collects Twitter postings, known as tweets, by prominent corporate executives.
Despite the typical rants and raves of users any time a brand or corporate entity tries to leverage a mainstream social media community like Facebook or Twitter, this kind of partnership provides value. Other than digesting one these executives’ corporate blogs, this may be the next-best way to get into their heads. Possibly even in a more personal, less-jargon-filled way (wait, I’m a marketer…jargon is good!). It could be a bueprint for companies that want to leverage Twitter in a powerful, contextual way.
Again, I advise you to take a good, long look at potential partnerships, and think differently about how to accomplish goals that look unreachable by working with others.
Filed under: Blogs, Brands, Facebook, Marketing, Media, Online Marketing, Social Media, Twitter | Tagged: Brands, ExecTweets, Federated Media, Microsoft, partnerships, Social Media, Twitter, Twitter posts |