Cascading Questions?

It was a good week wasn’t it? Got alot of work done and accomplished alot, but always alot left to do, right? Looking forward to the weekend?

I started with a few questions because many questions popped up for me today, all day. I read some articles and heard some comments that made me think, and it resulted in a series of cascading questions about marketing, marketers and our jobs. Make sense? No, you say? Then here, let me give you the question that started it all:

  • Why do some marketers totally disregard Twitter?

    I answered that question with a question, which was also an answer…and so on and so on. Enjoy.

  • Do you not want to hear what customers are saying?
  • Isn’t listening to customers part of our jobs as marketers?
  • Hell, isn’t understanding new media channels a big part of our jobs, too?
  • Isn’t there something — anything — we can learn just by listening to customer conversation?
  • Even if you think Twitter is crazy, why wouldn’t you jump in and at least understand what it’s all about, especially if it’s part of your job?
  • Do you disregard other media and tactics without understanding them fully, too?
  • Are you doing your job by doing that?
  • Technology and marketing evolve fast nowadays, aren’t we supposed to learn and evolve along with it?
  • Even if most of Twitter is “pointless babble,” shouldn’t you be able to find a creative way to mix dialogue with tasteful marketing?
  • Would you hire a marketer who doesn’t learn and evolve, stay up-to-date with technology, and get better at their job?
  • If you’re the supervisor of a marketer who doesn’t evolve, why are you employing them?
  • Are you not evolving because your organization doesn’t evolve?
  • Even if that was the case, why wouldn’t you still want to learn and be a better, more marketable marketer?
  • Don’t you want a strong personal Brand Y-O-U?
  • If you’re not on Twitter or other social media where customer conversate, do they notice?
  • Do they wonder why you’re not there?
  • Would you know if they did?
  • What are you going to do about it?

    Charge ahead and answer the last question.

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  • One Response

    1. this information was very helpful to me I learned things i didnt even know about.

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