Many, many marketers are not sad to see 2009 leave. A tough year to say the least.
Looking for ways to improve is an important thing to do as we move into the new year. Certainly it’s always an important thing to do, not just in January. Yet the turn of the calendar typically provides a convenient checkpoint for marketers to revisit our plans and practices. On that note, check out this MediaPost column on email metrics. It’s full of suggestions on how to use those metrics to find a deeper level of guidance and strategy-changing perspective.
If you’re one of those who uses the turn of the calendar to seek new life for marketing plans, maybe this will help you find it.