Recently I had the honor of being a judge in the American Business Media’s Sales Promotion Awards. As Chair of the ABM’s Media Marketing Committee, I’m proud to say that my committtee helps the ABM frame and conduct this awards program — so I do have somewhat of an advantage when it comes time to select the judges.
I want to thank Kevin Arsham, Partner at MediaCom, for also taking time to participate as a judge in the awards program. Kevin has been a willing and consistent supporter and participant in my committee’s activities, and we’re very grateful.
Watch the video below as Kevin and I walk through the top-performing entries, as well as some general points for B2B media marketers to consider when developing promotional materials and media kits.