A very Happy New Year to all my readers and friends, and to all the marketers out there who fought through another holiday season and are all geared up and amped for a new year with new strategies.
And, hopefully, new budgets! 😉
On the note of taking a good, long look at things that are new, I’m happy to say that in 2011 I’ll be writing blog posts for a very esteemed healthcare publication, Oncology Times. My content there focuses on marketing, branding and social media yet is geared more specifically for the cancer care crowd — physicians and front-line oncology professionals, as well as marketers and non-marketers in community and academic settings. Yet you’re invited to check it out and potentially pull out some relevant morals.
I’ll also translate salient points back into more generic marketing-speak, if applicable, and post them back here with any relevant morals easily identifiable.
My first post for Oncology Times kicks off a three-part series of posts on the necessity for oncology professionals to embrace social media. After spending the better part of the last three years involved in social media and oncology, I know it’s an area that’s fully engaged each and every day with rich social conversation that impacts the delivery of healthcare.
Here’s to a 2011 filled with new things, good things, and a whole lot of success. Do your homework, and charge ahead into the year with a determined and focused energy.